CRM at its simplest is systems and undertaking for managing a company’s interactions with current and likely customers. When we Present CRM we usually are Speaking about CRM Software. CRM software is employed to organize, automate and synchronize sales, marketing, and customer service.
CRM has developed to incorporate all areas of the customer experience, keeping the customer happy and successively keeping them loyal and more valuable to your business.. It is the tactic of identifying potential leads/prospects, taking care of them, and leading them through the sales process to shut the business. Once they are a customer make sure that you maintain that relationship and encourage repeat business – either more frequent orders or higher value. Where CRM manages the customer, ERP is employed to manage the business.
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